In-store solutions for each brand/marketing objective
Network Products
-Long term brand building of regularly purchase items
-Discussed with Supplier’s Marketing team
Customized Products
-Short term programs which are promotion / seasonally led
-Discussed with Supplier’s Marketing and/or Trade Marketing team
Product Bundling
Creating a fixed set of customized products sold based on Suppliers brand needs – refer to the Zone Concept
The retail company will gain maximum returns with product bundling.
Avoid Suppliers paying only for one or two customized products.
Offers the Suppliers a total solution package with instore promotion assistance in creative and production expertise
Zone Concept
Shopping Area Product Zones
Entrance zone Orientation Zone
Shelf / Aisle Area Basket Zone
Block Displays /Gondola Ends Unplanned zone
Check Out Impulse Zone
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