The growth of an increasingly modern markets surged to change the style of consumer in making decisions and buy products.
"The rapid growth of modern markets also change ourselves, change the way kiita as consumers in making decisions and buy products," said President Director of PT Taylor Nelson Sofres (TNS),
According to him, market conditions in Indonesia have undergone many fundamental changes in recent years, particularly in terms of marketing channels from a variety of products for consumption.
Also, when this modern market consisting of hypermarkets, supermarkets, mini, which contributed almost half of the products consumed in Jakarta.
He added, it is impossible for the staff of marketing, sales, or distribution to ignore the role of today's modern market. This is not a trend or fashion, since this is a phenomenon that will continue to exist in Indonesia.
"All of this means that how the marketing activities undertaken has really changed and what is happening in retail stores is a truth," he said.
Based on the data it possesses, consumer has more choices today are much more plentiful in terms of product categories and brands in the category.
Then, retail stores currently present with the existence of adequate space for their goods marketed to conduct in-store communication and promotion.
In addition, there is an opportunity for consumers to choose their own time to shop (compared to shopping in traditional stores), making the consumer like a king.
"Packaging, packaging size, and price to be easily seen by consumers and this has the effect of a much more important," he said.
Next, shop at the modern market like this (especially in the hypermarkets) into an experience by itself and as a joint activity for the family outside the home
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