Merchandise Displaying Guidelines

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display 1 Display 2 Display 3 display 4 Display 5

Retail display merchandisers are one of the key factors that you should consider because they are the store fixtures that hold your merchandise together. Whether these are clothing displays, sun glass displays, slat wall displays, hat displays or other point of purchase displays, they hold your products and arrange them accordingly.
I order to keep our customer spent their time longer in the store we should have considering the merchandise display follow:

a. Easy for customers to know and understand the items
•should be vertical position
b. Easy to be seen
•The main side must be facing front
•Face Out
c. Easy to choose
d. Easy to be retrieved and returned
e. Not easily mixed up/put in disarray
•Products in one grouping
•Provision for display facilities: acrylic dividers, etc.

Display types
a.Normal shelving
Display for regular product
b.Wing stage
c. Face Out
d.Gondola end
e.Densing up
f.Floor display
g.Clip strip
h.End cap display

There are three main categories of retail store display based on store type:

1.Floor Stands are retail displays, which can be placed anywhere on the retail floor and host a variety of product categories. It is the most often deployed display type, because it can withstand a huge amount of product weight for a very long time.

2.Counter retail displays are put on tables and counters where space is really limited. They often entice impulsive shoppers to buy items while waiting to check out.

3.Retail signs have a high impact on product branding and are often combined with retail displays to emphasize a products feature. Some of very simple but highly effective merchandising solutions can be little more than an eye-catching well-placed retail sign.

Now, how do you set up your ideal retail store fixtures? Here are a few tips:

1.Analyze and study your product's features. First of all consider the weight, shape, size and color of the product you would like to promote using your retail fixtures. Check what is special about this product and how can you make the most to accentuate its features

2.Consider the seasonal theme of your shop. Think about which materials and elements will fit best your store design. You always want to emphasize and highlight your displayed product, but don't want to risk to destroy the overall presentation and look of your store and end up picking the wrong materials and colors for your retail display.

3.Understand your customer demographic. Who is going to be most likely interested in the product your are planning to showcase?

4.Pick a type of point of purchase retail display. It depends on where in the store space you are planning to place your retail fixtures, there are countless choices on how you can design your fixture.

5.Address the message of your brand. You can think of a special feature or a brand slogan you want to address to customers and utilize graphics, banner and signs to make your product attractive.

6.Get some craft and design inspiration. Browse and search through the web and find some retail displays that is nearest to your needs.

7.Search for a good and trustworthy source for your retail store display. Study their industry specific expertise and review some of their projects with other manufactures.